Report from the IABC World Conference in NYC

It was Tuesday night—close to midnight and for the first time in a really long time I just got that “I NEED to write” moment. It used to happen to me a lot but lately I’ve fallen victim to the over-busy syndrome and nothing has suffered more than my writing—something I used to consider my passion!

But there I was  at the IABC World Conference feeling that rush all over again, finally!  Three days in I was  already getting concerned that I’d probably forgotten half of the really interesting, insightful and useful information that I’ve learned. I’m relieved I got business cards from most of the people I’ve met so that I can go over and hopefully remember some of the fascinating conversations I’ve had.

Like any conference—key themes emerge throughout the presentations. What’s unique about the World Conference is that because of the sheer size—with so many tracks going on and a really diverse set of topics under the communications, you can really make the themes you really want to emerge. Kind of like those ‘Choose your own adventure’ books.

Social Media Panel featuring speakers from Dell, Amnesty International and DIRECTV.
Social Media Panel featuring speakers from Dell, Amnesty International and DIRECTV.

Anyway, rather than write about any of the wonderful sessions I sat in on (and I hope that I will do that later) I wanted to write to express three of the themes that really stood out to me and that really excite me about the whole experience. These themes include building strong connections (trust and reputation), The “I” in IABC (International perspective), and strong leadership that embraces communications

Over the next few weeks I will cover a few of these themes and relate it to my personal experience at the conference.

Stay tuned!

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