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Category Archives: Just for kicks

How to be awesome: be replaceable

Author: | October 30th, 2012 | Category : Just for kicks

Many people have this silly notion that they need to be irreplaceable. Like their workplace couldn’t function without them. Like they should keep everything secret so if they are not around no one can figure out what they do. Perhaps it’s some form of job security… After you’re gone you’ll be some sort legend because no one else could step into your shoes and do your job like you did. … Read more »

Three chances to win workshop passes to the IABC Business Communicator Summit next week…

Author: | October 24th, 2012 | Category : Just for kicks

If you haven’t heard yet , the IABC 2012 Canadian Business Communicators Summit is happening in Ottawa next week from November 1-3, 2012. There’s still time to buy a full pass if you’re the last-minute conference going type, but you can also have an opportunity to win a pass to one of the six pre-conference workshops happening on November 1. Actually you have THREE  FIVE chances to win (see update … Read more »

With marriage out of the way, some other big changes for me…

Author: | June 7th, 2012 | Category : Just for kicks

What a whirlwind few months it’s been… As perhaps is obvious from my lack of blogging! So far, 2012 has been a really crazy (good) year! In addition to a busy start of the year at work I’ve been prepping to take the reigns over as President of IABC Ottawa in July, helping with the IABC Canada 2012 Business Communicators Summit in Ottawa November 1-3, 2012, still running Girl Geek … Read more »

Most readers don’t care what you tweet, researchers say. Should you care what “most readers” think?

Author: | April 30th, 2012 | Category : Just for kicks

New research making the rounds in media says that most readers don’t care what you tweet. The research and commentary suggests that because a certain per cent of Twitter users (which, as you’ll see below is admittedly bias) don’t like what you might be tweeting about so you should probably tweet about other stuff. Media love sensationalized research (like this piece) to sensationalize research like this because it causes people to pause … Read more »

Next Third Tuesday Ottawa: Ann Fuller on “Social Media: The big ‘what if’ of health care reform”

Author: | April 20th, 2012 | Category : Just for kicks

Just a quick note to let you know about the next Third Tuesday Ottawa: Ann Fuller from CHEO is discussing the role social media is playing in health care reform. I met Ann at the Social Media for Government Conference, and while her talk was not specific to government, it most definitely stole the show! In fact, I was so impressed with her content (and her speaking ability) that I send … Read more »

How do you measure retweets? Are you sure you’re getting them all?

Author: | March 3rd, 2012 | Category : Just for kicks

I noticed something a while back regarding “new” retweets… While it looks like Tweetdeck measures “new” retweets, I started suspecting it wasn’t catching all of them. First, let’s get on the same page about what an old retweet vs. new retweet is. (Sorry this will be very basic for most users but just want to make sure we all understand what I’m talking about) The interesting thing about Twitter is … Read more »

#NewTwitter is here (again!) Do you remember what #OldTwitter looked like?

Author: | December 9th, 2011 | Category : Just for kicks

Remember when old Twitter was #NewTwitter? Time must be flying by because it really didn’t seem like that long ago! For some reason people don’t get nearly as upset about big Twitter updates as they do about Facebook, but it’s always kind of a big deal. Can you even remember what Twitter used to look like? Here’s a little trip down memory lane. (Found these randomly on Flickr/Google Images) *Update* … Read more »

Giveaway: Private tour and prize pack from CBC!

Author: | September 28th, 2011 | Category : Just for kicks

One of my fondest memories of PR school is when I volunteered with CBC Ottawa for a number of events throughout the summer. For the orientation, the communications team took us around the newsroom which was my first ‘behind-the-scenes’ experience of a television operation, and man, it was cool! The energy and excitement in a news room is a unique experience, and really fun to see first-hand, whether you work … Read more »

t.co and what it means for your analytics

Author: | August 31st, 2011 | Category : Just for kicks

Last month I wrote about how relying on your analytics to measure the traffic gained from Twitter was a bit of a fallacy… Well I have an exciting update for you, this is no longer the case! Recently Twitter announced it was wrapping all links shared through its service with the http://t.co URL. Not only is this good news for users–the three digit URL makes bit.ly links seem long–but Twitter … Read more »

What makes for a perfect summer day?

Author: | July 15th, 2011 | Category : Just for kicks

Obviously the beautiful weather we’ve been having so far in Ottawa helps! Anyone who knows me, knows that my perfect summer always includes a delicious, refreshing (and usually spicy!!) Caesar. Lucky for you, I also love to share! Mott’s Clamato has offered up a Caesar starter kit to one of my lucky blog readers! As you can see you’ll get everything you need to whip up a classic Caesar! (Well … Read more »