Kelly Blogs Here

LinkedIn Skill Endorsements: Flattery or faulty?

Posted by in marketing, social media

Tweet One of the best features of Linkedin has always been the ability to publicly recommend a colleague or connection. It’s like a resume reference who’s posting the reference check publicly for everyone to see (with your consent of course). Yes there may be some questionable reciprocal recommendations floating around, but for the most part, it takes time and effort to craft a worthy recommendation and since it’s public–your own reputation is potentially on the line if someone finds it to be false. Almost a year ago (September 2012) LinkedIn…read more

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Report from the IABC World Conference in NYC

Posted by in marketing, public relations, social media

Tweet It was Tuesday night—close to midnight and for the first time in a really long time I just got that “I NEED to write” moment. It used to happen to me a lot but lately I’ve fallen victim to the over-busy syndrome and nothing has suffered more than my writing—something I used to consider my passion! But there I was  at the IABC World Conference feeling that rush all over again, finally!  Three days in I was  already getting concerned that I’d probably forgotten half of the really interesting,…read more

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Why are you creating content?

Posted by in marketing, social media

Tweet I found this great infographic today, ironically from April Dunford’s post about infographics being “the Lindsay Lohen of content” … In my defence, she was using this one as a great example of an infographic and that’s why it’s inspired this post. Anyone who’s worked with me knows my obsession with measurement and tying activities to business goals, but one thing I’ve understood but often had difficulty explaining is the relationship between certain pieces of content and how those pieces fit together. I’m no sales expert, so while I…read more

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Rely on analytics for social referrers? You may be selling yourself short…

Posted by in marketing, social media

Tweet I have a big beef about web analytics. While analytics are useful, informative and quite frankly, absolutely crucial, the ease and access to free tools like Google Analytics has caused many to use analytics tools without really understanding them. Here’s the one thing I hear often from skeptical marketing people who don’t fully understand social (an imaginary example): “I get Google Analytics reports, and less than one per cent off our traffic comes from Twitter so clearly it’s not working for us.” So here’s the problem: analytics, while providing…read more

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Influence is not the right word!

Posted by in marketing, social media

Tweet So this topic has been rolling around in my head for a while, and I wasn’t quite sure how to articulate it. First let’s talk about Klout. Klout gets a lot of praise and a lot of criticism. I guess I sit somewhere in the middle. I like some of the metrics it provides, and there is merit to it. However rating people by “influence” based on a *top-secret* algorithm, is a little bit bologna. First what I dislike about Klout: simplify the complex into one single number. First,…read more

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What does your résumé look like?

Posted by in marketing, public relations, social media, tools of the trade

Tweet In 2008 Seth Godin wrote this blog post: “Why bother having a resume?” I particularly remember reading it at the time because I was actively looking for a job and every conversation I had ended with “Please send a copy of your resume to..” I remember thinking, “what a nice thought… but yea-freakin-right Mr. Godin. ” So I probably don’t have to tell you Seth Godin is a pretty smart guy. Now I sort of feel like the poster child for exactly what he’s talking about. Don’t get me…read more

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Event live-tweeting… Yay or nay?

Posted by in marketing, social media

Tweet Since there seems to be lots of events going on lately, it seems timely to bring up the issue of live-tweeting at events. Do you live tweet events? Do you like following others who do? Are you annoyed when your stream is filled with event tweets? Personally, I love tweeting events and following events I can’t make it to from Twitter. And while I usually have people encourage me to continue, thank me for tweeting and always a sharp increase in followers, there’s always one or two who ask…read more

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Give generously and watch your community grow aka check out my free glasses!

Posted by in marketing, social media

Tweet POP QUIZ: What do you do if you know you have a super fantastic online product/service, but people are reluctant to try it out? Answer: Give away tons for free! Maybe this seems strange, but bear with me here. Do you wear glasses? Have you ever thought about buying them online? Chances are it seems like a good idea in theory, but what about trying them on? What about the expert opinion of the optical store sales person? What about fitting and prescriptions and measurements? That’s exactly how I…read more

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Is the Old Spice Man Campaign really a success? Is it even possible to tell yet?

Posted by in marketing, social media

Tweet No doubt you’ve seen the Old Spice Man on Twitter, responding to tweets with videos, exciting both influential tweeters, celebrities and regular folk alike and getting covered on pretty much ever blog and media outlet out there… While I definitely agree with the masses that this was a well-executed campaign-it was funny, engaging and captured the attention of so many, but I’m still reluctant to declare it a resounding social media success story (yet?) for a few reasons. And more importantly, these are some factors to consider before you…read more

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Remember the golden rule? It applies to business as well!

Posted by in marketing, public relations, social media

Tweet Our parents and teachers spend a lot of time and energy enforcing good values on us. The most memorable–and important–is the golden rule:” Do unto others as you would have them do unto you.” Makes a lot of sense, right? Then why is it often lost in the business world? In my general observation and experiences, most companies don’t follow this rule. Fortunately there are some fantastic examples (Zappos obviously comes to mind!), so not all hope is lost. Here’s a few examples: Do you enjoy receiving unsolicited bulk…read more

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