I found this great infographic today, ironically from April Dunford’s post about infographics being “the Lindsay Lohen of content” … In my defence, she was using this one as a great example of an infographic and that’s why it’s inspired this post. Anyone who’s worked with me knows my obsession with measurement and tying activities to business goals, but one thing I’ve understood but often had difficulty explaining is the … Read more »
I have a big beef about web analytics. While analytics are useful, informative and quite frankly, absolutely crucial, the ease and access to free tools like Google Analytics has caused many to use analytics tools without really understanding them. Here’s the one thing I hear often from skeptical marketing people who don’t fully understand social (an imaginary example): “I get Google Analytics reports, and less than one per cent off … Read more »
So this topic has been rolling around in my head for a while, and I wasn’t quite sure how to articulate it. First let’s talk about Klout. Klout gets a lot of praise and a lot of criticism. I guess I sit somewhere in the middle. I like some of the metrics it provides, and there is merit to it. However rating people by “influence” based on a *top-secret* algorithm, … Read more »
In 2008 Seth Godin wrote this blog post: “Why bother having a resume?” I particularly remember reading it at the time because I was actively looking for a job and every conversation I had ended with “Please send a copy of your resume to..” I remember thinking, “what a nice thought… but yea-freakin-right Mr. Godin. ” So I probably don’t have to tell you Seth Godin is a pretty smart … Read more »
Since there seems to be lots of events going on lately, it seems timely to bring up the issue of live-tweeting at events. Do you live tweet events? Do you like following others who do? Are you annoyed when your stream is filled with event tweets? Personally, I love tweeting events and following events I can’t make it to from Twitter. And while I usually have people encourage me to … Read more »
POP QUIZ: What do you do if you know you have a super fantastic online product/service, but people are reluctant to try it out? Answer: Give away tons for free! Maybe this seems strange, but bear with me here. Do you wear glasses? Have you ever thought about buying them online? Chances are it seems like a good idea in theory, but what about trying them on? What about the … Read more »
No doubt you’ve seen the Old Spice Man on Twitter, responding to tweets with videos, exciting both influential tweeters, celebrities and regular folk alike and getting covered on pretty much ever blog and media outlet out there… While I definitely agree with the masses that this was a well-executed campaign-it was funny, engaging and captured the attention of so many, but I’m still reluctant to declare it a resounding social … Read more »
Our parents and teachers spend a lot of time and energy enforcing good values on us. The most memorable–and important–is the golden rule:” Do unto others as you would have them do unto you.” Makes a lot of sense, right? Then why is it often lost in the business world? In my general observation and experiences, most companies don’t follow this rule. Fortunately there are some fantastic examples (Zappos obviously … Read more »
I’m delighted to announce I’ve been asked to speak on a panel at an OCRI Zone5ive event, coming up Thursday, June 11th. The panel includes Scott Lake of ThinkSM and StartupOttawa and Luc Levesque of TravelPod and is moderated by Andrew Milne of bv02. Inspired by a post by Chris Brogan, we’ll be talking about ideas and strategies for how, when and if your business should be taking advantage of … Read more »
I’m posing this question not only because it’ll be helpful for my fellow Canadian readers, but also for myself! I’m currently working on a contract that’s coming to an end soon so I’m thinking about landing a job doing what I *really* love, which (surprise, surprise) is all about online PR, digital marketing and social media. What I’m really looking for is to identify companies that are looking for, and … Read more »