If you pay attention to some of the social media buzz out there, surely you’ve already heard of Plurk. Plurk is like twitter, but takes it a step further by laying out posts on a visual time line and when you want to reply to someone’s post, instead of the @username, you can actually drop down someone’s message into what can best be described as an IM chat box and … Read more »
Unless you’re in consumer-packaged goods or fashion, you probably worry too much about your brand. Especially if your efforts are focused online, you most definitely are worried too much about your brand. Now I will admit I *could* sit on both sides of this argument, but my real peeve is pulling the “brand” card like your brand makes a big difference in people’s lives, because chances are, it doesn’t. What … Read more »
I’m almost embarassed to admit–but I’m just reading the Cluetrain Manifesto now. I’ve long known about the book, and specifically that it is about how the Internet has changed the way business works. Nevertheless, it’s an inspiring book and reaffirms a lot of the theories I’ve always believed, and I’ve also learned some new stuff too. There are two big takeaways I want to emphasize right here and now: 1. … Read more »
A couple posts ago, I brought up the topic of social media monitoring tools (SMMs). They are popping up everywhere, but which one do you choose? In this on-going series (though I warn you it might be slow) I’m going to look at the various tools available and give my opinion on what I like about them and why I think they are useful. First up is a company called … Read more »
Depending how well you know me, you probably know one or the other of the following statements (or possibly both) about me: I LOVE shoes. Both my shoe racks are full, along with a closet and a half. When I see a great pair of shoes, I can’t resist. I may have a problem. I LOVE Twitter. I’m on it more and more every day, tweeting more, following more. I’m … Read more »
Wal-Mart has been in the news a few times with PR firm Edelman for its social media disasters. First it was Wal-marting across America, next it attempted to create its own MySpace-ish social network, which was embarrassingly shut down only 10 weeks later. Next, it smarted up and tried using Facebook to reach its younger audiences, though that failed too. Now, I for one would like to see Wal-Mart do … Read more »
Ok there’s hundreds of fantastic blogs out there that I would love to link to. However, so far I’m doing a bad job of getting around to it. So I’m going to spin this into a social activity and ask for your help on building my blog roll. In the comments, let me know which blogs you think belong on my blog roll. Please feel free to drop your own … Read more »
I think we all agree, for the average consumer, Web 2.0 is a wonderful place. If you experience an inappropriate or unacceptable customer service experience with a brand, you can easily go online and complain about it. Most responsible companies will monitor and try to reach out and rectify the situation. Consumer control. It’s fabulous and the way things should be! Yet, have you noticed… Some companies still get away … Read more »