public relations

From World Conference: Your brand in permanent beta

Recently, I attended the 2013 IABC World Conference in New York City. This annual conference attracts 1400+ communicators from all corners of the globe and features leading thinkers, business leaders and some of the most prominent brands in the world. One session I really enjoyed was the general session: Taking the pulse of the new generation: Communicating effectively with Millennials. Frankly, as someone who sometimes fits into the definition of this generation, I did not go expecting to learn much.  However, I was completely surprised by the smart, insightful and interesting discussion by panellists, including Sandra Lopez of Intel,Nick Shore of MTV and Michael Lewis of Teach for America. The panel was moderated by Jake Katz, of YPulse.

Anyway, I’m not going to go into the session in detail, instead I want to highlight one insight, which, I think as this generation grows and develops into business leaders, is something we’ll start to see more and more of in a business context. One of the panellists described how millenials “live their lives in permanent beta.” Particularly because life streaming is the way they grew up, publishing and presenting their image is not a matter of drafts, approvals, revisions then launch—it’s updated, in real-time and subject to feedback loops along the way from a much broader perspective.

Read the rest of this post on the Banfield blog… 

Report from the IABC World Conference in NYC

It was Tuesday night—close to midnight and for the first time in a really long time I just got that “I NEED to write” moment. It used to happen to me a lot but lately I’ve fallen victim to the over-busy syndrome and nothing has suffered more than my writing—something I used to consider my passion!

But there I was  at the IABC World Conference feeling that rush all over again, finally!  Three days in I was  already getting concerned that I’d probably forgotten half of the really interesting, insightful and useful information that I’ve learned. I’m relieved I got business cards from most of the people I’ve met so that I can go over and hopefully remember some of the fascinating conversations I’ve had.

Like any conference—key themes emerge throughout the presentations. What’s unique about the World Conference is that because of the sheer size—with so many tracks going on and a really diverse set of topics under the communications, you can really make the themes you really want to emerge. Kind of like those ‘Choose your own adventure’ books.

Social Media Panel featuring speakers from Dell, Amnesty International and DIRECTV.
Social Media Panel featuring speakers from Dell, Amnesty International and DIRECTV.

Anyway, rather than write about any of the wonderful sessions I sat in on (and I hope that I will do that later) I wanted to write to express three of the themes that really stood out to me and that really excite me about the whole experience. These themes include building strong connections (trust and reputation), The “I” in IABC (International perspective), and strong leadership that embraces communications

Over the next few weeks I will cover a few of these themes and relate it to my personal experience at the conference.

Stay tuned!

Living the long weekend in a new Ford

We decided to buy a new car. While I love my Avenger, it’s a big honkin’ thing and not the most practical for ‘booting around’ downtown as we often use it for. Case in point, the various bumps and scratches that mostly resulted from me trying to back out of our narrow lane way sans coffee. Oops.

So we want something small, but stylish. Practical but fun. We’re both geeks so of course we want some cool technology built in too…

Having previously worked with Ford Canada through Thornley Fallis, a Ford was our first choice. I’m a big fan of the My Ford Touch system, as well as lot of the cool bells and whistles (many that come standard!) in a new Ford.

My first car buying experience was a bad one. They got me in and excited about this “great deal” (which it was to start…) and then loaded me up with all these hidden extras that amounted to me paying way more than I had realized. I had strolled in to test drive a car with no intention of buying that day. I ended up paying almost double what I thought I was paying… I must have had “sucker” written across my forehead. (Lesson learned: do lots of research BEFORE you ever step foot in a dealership. Knowledge is power, friends!)

So I definitely have my back up this time. We went in and looked at some cars and one that really intrigued us was the new CMAX–this is Ford’s new Hybrid that’s compact and affordable. The CMAX is new to North America, but is already popular in the UK–a great blend of ‘tried and true’ mixed with the excitement of something new:

Image provided by Ford Canada
Image provided by Ford Canada

Despite the sales guy leading with “it’s a great family car” (Ya, no thanks, we’re not there yet!) We really liked this car. And thanks to Thornley Fallis–we got to take it out for the long weekend and really give it a spin.

It also came in handy because following the IABC Ottawa Excel Awards, two board members (Simon Chen and Carolyn Miyazaki) and I drove around town to deliver “LUNCH baskets:” to some of our sponsors–courtesy of LUNCH.

We also drove it up to Sharbot Lake for the annual Seed to Sausage ‘Day of the Pig’ party. Between that, driving around town, and to the cottage and back, we didn’t even go through a full tank of gas (very impressive considering our current gas guzzler).

My favourite feature is the bumper sensing system that beeps when you are close to something, and the rearview camera. Contrary to what my husband might say, I am actually a very good driver but I am wary about space directly around the car and getting in and out of tight spots. Can you blame me really? I’ve been in a big car with terrible blind spots the last few years!

We loved the CMAX so much that when we dropped it off at the dealership–I was quite sure we were going to walk out of there as proud new owners. While it was certainly a better experience than my prior one–the cost proved to be just too much out of our price range.

So we haven’t bought a new car yet. I hope we can swing a great deal on a CMAX but in the meantime we’re going to look at some other options. I was hoping for a happier ending to this blog post but I’ll still say the CMAX is a great car, for a great price (especially for a Hybrid!)

My Ford Touch - with built in nav system
My Ford Touch – with built in nav system
Decent trunk space


Join me at the CPRS National Conference in Ottawa June 9-11

Even though I’m heavily vested in IABC (being chapter president will do that to you) I’m also a huge supporter of the Canadian Public Relations Society. I’ve been to the national conference twice and both times found it to be a high quality conference and all around great time.

This year, the CPRS National Conference is coming to Ottawa and I am thrilled to be a part of it! I will be speaking about one of my favourite topics: using social media to mine business insight. What does that mean exactly? Well, businesses have jumped all over social media to use it as a marketing platform. Many just start by putting out messages in a 140 character manner and/or launching accounts on several different platforms. Smart businesses understand and partake in engagement with audiences through social media…

But the smartest businesses are monitoring those conversation and using it to feed insight back into the business. For PR professionals it means the years we’ve spent trying to bridge the gap between media coverage and message outcomes (how your audience interprets and understands your key messages through the media) can now be bridged a little closer together as we pick up real-time feedback through comments in social media.

This type of qualitative feedback can also arm a PR professional with the opportunity to be involved in business strategy discussion. Moving PR from a “go out and make us look good” type function in an organization to being a more integral part of business operations and a more strategic function–something that anyone who works in PR knows that it really should be.

I’m pretty excited about this talk, particularly because CPRS gave me the opportunity to meet with potential conference attendees and discuss it with them at a recent ‘Dine & Discuss’ event. I am incorporating feedback from that session into the talk as well.

Here’s a video from that event that captures a few snippets from what I’ll be presenting:

Communications students: Are you being recognized for your great work?

Although I’ve learned *SO MUCH* since graduating from the PR program at Algonquin College in 2006, I still miss those days every now and again!

Also the sad fact about working is you simply can’t execute every project to its fullest potential the way you might have as a student (maybe that’s just me, I was a good student!).  Reflecting back I worked on some amazing (and real!) projects as a student that I never thought of applying for awards.

IABC Canada has posted its Silver Leaf Awards 2012 Call for Entries  with a deadline of September 7. The student rate is exceptionally reasonable. However I also remember being a student and having a hard time spending money on seemingly intangible benefits like award submissions.

That’s why I am offering to personally sponsor a student’s submission. I will also volunteer to review your submission and answer any questions you have while preparing it. I have written many submissions before (some successful, and some not, but you learn from all of them!)

The deadline is September 7. Let me know via comments or by email (kellyrusk(at) if you’d like to be sponsored and give me an overview of the project you’d like to submit.  I will pick a winner on August 1. Sept. 4!

Finally I want to put the challenge out to other communicators to consider sponsoring a student entry. They are our future employees and colleagues, let’s help them achieve early and often.

What does your résumé look like?

Exceptional Person Required
Photo credit: Exceptional Person Required by sansfaim, on Flickr

In 2008 Seth Godin wrote this blog post: “Why bother having a resume?” I particularly remember reading it at the time because I was actively looking for a job and every conversation I had ended with “Please send a copy of your resume to..”

I remember thinking, “what a nice thought… but yea-freakin-right Mr. Godin. ”

So I probably don’t have to tell you Seth Godin is a pretty smart guy. Now I sort of feel like the poster child for exactly what he’s talking about. Don’t get me wrong, I still have a resume, but I’m fairly certain my last few employers had already decided to hire me before they even looked at my resume. They may not have ever even looked at it in fact. It probably just went into some required HR folder never to be seen again.

A pretty sad fate for a document I put a lot of work into right? Nah, doesn’t bother me. I hate having a resume. Like Godin says, it’s basically an excuse to reject you. It can also be dangerous if you’ve followed a career path like mine. I haven’t worked for any big name companies–I’m completely grateful for that–but it’s also a detriment in the old school HR way of thinking. “Ooh so-and-so worked for [insert impressive company name] that must mean he’d be great here, [even though we are and do *nothing* like that!!]” (Seriously, tell me you haven’t  heard that before!!)

No matter how much I jazz up my resume, it’s not going to impress those types of people. Meh, I’m over it. I don’t think I want to work for those people anyway. Point is, stop worrying so much about your resume and start worrying about the things that really matter if you want a completely kick ass job. What are those things? Probably exactly what Godin mentioned:

How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that precedes you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?

OK so that last point is something I need to work on. I have the blog and I’m working on writing more insightful and compelling content and especially more regularly… However I think I’m doing pretty well on the rest of the list, and I think those are exactly the types of things that have landed me probably any job I’ve ever had. And even though there’s no big impressive company names, I’ve loved my career dearly.

So exactly how do you accomplish these things? For starters if you’re currently working somewhere you hate, that’s definitely not how. Get out and volunteer, get involved in community events. Find what you’re passionate about and figure out how to work it into your career. I promise you that no matter how busy you think you are, if you find something you really LOVE, you’ll effortlessly and automatically be able to make the time for it. Finally, follow through on your commitments and help people out as much as you can.

Easier said than done? Yea, probably. But hard work is usually the key to happiness and success, so if you’re not willing to put in, don’t expect to take out.

Remember the golden rule? It applies to business as well!

Our parents and teachers spend a lot of time and energy enforcing good values on us. The most memorable–and important–is the golden rule:” Do unto others as you would have them do unto you.”

Makes a lot of sense, right? Then why is it often lost in the business world?

In my general observation and experiences, most companies don’t follow this rule. Fortunately there are some fantastic examples (Zappos obviously comes to mind!), so not all hope is lost.

Here’s a few examples:

  • Do you enjoy receiving unsolicited bulk email? No, you don’t. No one does, so why send it?
  • Do you like when old high school friends (or whoever) send you mass Facebook messages daily to promote whatever it is their doing but never actually send a personal message? Probably not.
  • Do you like when someone follows you on Twitter, so you follow back, but then only floods your screen with self-promotional tweets and never engages in conversations? Not likely.

The positive side…

We can also look at it in a positive light:

  • Do you like being complimented? (I bet you do!) Why not try and compliment someone else every day?
  • Do you love your tweets being re-tweeted? Take some time to re-tweet whenever you can. (Hint: don’t always re-tweet people like Chris Brogan and Guy Kawasaki. They get lots of love already, look for the hidden gems.)
  • Do you love having an old contact/friend reach out to you randomly, just to say hi? Why not take the time to re-build some old relationships, you never know where you may end up finding a great business connection.

Just a random thought for the day. I’m sure we all know and understand this, but I think sometimes a little reminder can help us all. What are you doing about it today?

Social media: do you want to be proactive or reactive?

I bet any company who’s fallen into the latter wishes they *had* been proactive…

I’m getting at companies that learn hard lessons from social media: take United Airlines–learning right now. In every one of these cases, (some other notable ones are Dell and Comcast) the company was infamous for bad service, but consumers were helpless. Particularly with United–which is often a cheaper flying option–I suppose United figures that since it has the best prices, it need not worry about offering good service.

Until, of course, one consumer gets so frustrated, he writes a song about it.

A little over a week, and over 3-million views later, and lots of media attention, United has been scrambling to respond to media inquiries to deal with this crisis. More notably however, they have not engaged in social media.

While only dealing with tradional media will help get their message out, the reality is more and more people are accessing news and information online and even through social media (I can be guilty myself sometimes!) United risks not reaching many of those who caught the original story. (In other news, West Jet embraces the opportunity to respond via a Youtube video, though, it gets pulled down, likely because West Jet doesn’t have a perfect guitar track record themselves)

Dave Carroll, the maker of the Youtube video has publicly rejected United’s offer to reimburse for his guitar, and says he plans to make another two videos.

At MediaMiser, we’re tracking the story via our monitoring software, keep an eye on the Turning News into Knowledge blog for our findings…

However, lesson learned here is that any company should be at the very least monitoring and tracking what’s going on online. The last thing you want is to be dumbfounded by a customer angry at you. While these types of stories (read: Motrin moms and Dominos) do fade pretty quickly, they still live forever online and likely leave a bad brand impression on many. It’s also a missed opportunity to show the online world you’re savvy and ready for whatever it can dish out.

Building your personal brand with Twitter and Linkedin

This is a continuation of a class I did with the Algonquin College first-year PR students (The aptly named “Twitter party”). If you are one of the students–thanks for attending and I hope you’re able to continue to build your brand as well as understand the tools for practical PR application. Also, feel free to leave a comment and let me know what you thought of the presentation, or if you have any questions.  If you weren’t there, well my hope is you’ll get value out of these resources anyway. Also, I’d love my readers to drop a comment and add any more resources that will help them excel with Twitter & LinkedIn.


First here are my slides on Twitter:

View more presentations from krusk.

(note: I have to give credit to my friend Sean Power… I originally created this Powerpoint for the Project Management View webinar I did a couple weeks ago, but last week I found his awesome post “Twitter new user survival guide” and revised a few points. Thanks Sean!)

And to recap, here are the 11 things you need to remember to succeed with Twitter.

11. Build a profile

The more information you can put in your profile the better. Try to load up your bio with keywords that will help potential followers identify what you’re all about and what you’ll be tweeting about. Do not worry about having complete sentences–it’s often better not to, so that you can get more info in. Also–put up a photo. It doesn’t have to be a photo of you if you’re camera shy, but at least find an icon or something that represents you.

10. Find people to follow
Once you’ve set up your profile and posted a  few tweets, you’re ready to find people to follow, here are some sites to help you out:

  • Twellow is the Twitter yellow pages. Search for people based on info in their profile (user name, bio, location)
  • Twitter’s search function can be used to find people who are tweeting about a certain subject or keyword that may be of interest to you. Also you can use the search to follow a hash tag (#) that interests you and follow those people who are tweeting about it.
  • Mr. Tweet is your personal twitter assistant who will make recommendations on who to follow. All you have to do to get your personalized report is follow @MrTweet

9. Get used to 140 characters
That’s the limit twitter gives you, so you may find yourself editing to get your message across clearly and succinctly. Remember if you want people to retweet you, you may want to keep it even shorter (110 is a good guideline)

Also, if you want to tweet links you may want to use a URL shortening services,

  • is my favourite because it provides stats about who clicked on your link
  • if you’re really serious about tracking and stats, lets you create an account and track all your URLs.
  • creates the shortest links, so if you’re pressed for space it’s a good choice.

There are tons of these services out there, and you can drag them onto your browser bar for easy one-click URL shortening. Also if you do decide to use Tweetdeck, it has URL shorteners built in, so it’s even easier!

8. Listening vs. Tweeting
I recommend you spend 80% of your twitter time listening to what your followers have to say, and 20% tweeting. This will help you get more benefit from those you follow and help you avoid over-tweeting.

7. Ask yourself “Who cares?”
If you are looking to build followers, ask yourself “who cares?” before you post. You want to provide value to your audience with each post. This doesn’t mean you can’t inject a little personality, but make sure you’re providing valuable information.

6. Put yourself out there!
If you want to build followers, don’t protect your updates–if someone doesn’t know you, they will not likely request to follow your updates.

5. Promote cool stuff –and not just your own.
It’s perfectly OK to post links to your blogs, or maybe a cool project you’re working on (so long as it’s of value to your followers) but don’t *only* promote your cool stuff. If someone else tweets something you like, retweet it by putting RT @[their_username] and copying and pasting the original tweet. Also if you happen across a cool web site in your daily life, tweet it!

4. Join the conversation
To reply to another user: type @ before the user name. It will automatically link to his/her profile and show up in the side bar even if he/she is not following you.

If you want to join in a hash tagged conversation, just stick # in front of an established keyword or acronym. If you want to start your own, just stick # in front of a keyword of your choosing. To follow hash tag conversations, go to and search the tag (note you can search inside Tweetdeck too)

One example of a regular hash tagged discussion is #journchat it happens live on Twitter every Monday from 8 to 11 p.m. EST. You can follow the conversation here–by typing in #journchat into

3. Learn three ways to tweet
Stuck on what to say? Try these common types of tweets:

  • Ask a question: Twitter is great for asking question. Ask anything from “What Twitter apps would you recommend?” to “Where’s a good place for lunch in downtown Ottawa?” The larger your twitter network the more answers you’re likely to get.
  • Share a resource or wisdom – Post interesting facts, tips and quotes, people love them! Also, if you find a great website, share it with your twitter network. These types of posts can really add value for your followers, so go crazy.
  • Report on news and/or events – If you happen to hear/see something before it hits mainstream media, tweet about it! Some great examples of news stories broken on Twitter include the Mumbai bombings a few months back as well as the plane crash in the Hudson river.

2. Try some Twitter Apps
First and foremost, try Tweetdeck. Tweetdeck allows you to create groups of followers to track separately from your entire stream. For example, you may want to create a PR group that includes your classmates, profs and other PR grads on Twitter.Tweetdeck also allows you to search,
Also you can use Twitscoop to see trending topics via a ‘tweet cloud” (i.e. a cluster of words of various sizes that shows you what’s popular on Twitter)

Also, for a ridiculously exhaustive list of Twitter apps, check out the Twitter Fan Wiki. At least take a few minutes to read through what’s out there. There’s an app to do just about anything with Twitter.

1. Be yourself & have fun!
Self explanatory…

Tips for using LinkedIn

I totally agree with Andrea and strongly recommend you also join LinkedIn. Please feel free to connect with me on LinkedIn, and here are some tips to get the most out of using LinkedIn–which unlike Twitter, does not require a lot of time commitment–at the very least sign up, create your profile and just leave it at that, but you can do much more with it if you choose.

  • Think keywords when building a profile. Like Twitter, before filling out your profile think of keywords that will describe you professionally. For example, don’t just say you’re a public relations student. Say you’re a public relations student interested in media relations, corporate communications and social media looking for work in the nonprofit or private sector. (Or whatever it is you’re interested in)
  • As a general rule, only invite/connect with people you’ve met/interacted with in real life. Unlike other networks, people like to keep their LinkedIn profiles with real life contacts. Some may allow “virtual” connections, but unless you’ve heard them say it, avoid adding someone you haven’t met.
  • Give–and ask–for recommendations. Personal recommendations not only help you look better, they help your profile turn up in search results. Also some LinkedIn jobs require you to have recommendations to even apply so it’s not a bad idea to ask for recommendations from former/current employers and colleagues. If you’re too shy/timid to ask, than recommend some people yourself, they just may return the favour.
  • When sending an invitation to connect, write a personalized message. Unless it’s someone you know really well, take a minute to write a personalized message in the invitation. This is especially key if you’ve met someone at a networking event where they might have also met many other people, if possible mention something you spoke about. (e.g. “Hi Fred, We met recently at the Night of the Roundtables event at Algonquin College. We had a great chat about doing PR in the nonprofit industry. I’d love to connect with you & stay in touch.”)
  • After collecting someone’s business card, add them on LinkedIn. Personally, I’m famous for collecting business cards and never following up (unless we discussed something to be followed up). However, now I treat LinkedIn as my personal contact database – I add someone after I meet them (with a personalized message) and then instead of digging through business cards if I need to get a hold of someone, I just look them up on LinkedIn. And *yes* almost everyone is on LinkedIn these days.

As we also discussed in class, both these tools are fabulous for promoting events and/or campaigns. However, if you start using them now–and not just when you want to promote something–you’ll be able to build a solid network of influence so that when you do want to promote something, you’ll have genuinely interested people who’ll listen and want to help you out!

Social media events in Ottawa

As great as online communication can be, it still doesn’t beat face-to-face communication. If you’re interested in social media and want to learn more, here are a few local events I’d suggest attending.

  • Social Media Breakfast happens about monthly and always features an awesome speaker. Costs $10, but well worth it!
  • Third Tuesday Ottawa – is a PR/social media event put on by Thornley Fallis. It’s free and always a great time. Don’t be fooled by the name though, it rarely *actually* happens on the third Tuesday. Sign up for the meetup group to get alerts when it’s happening.
  • Social Media Book Club – is put on by me and Scott Lake. About every 2 months we read a book and get together in a bar to chat about it. The good news is you don’t actually have to read the book, but it helps!

Good luck with the last few weeks of your first year!

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5 Tactics land a job using social media (plus tips to do it right)

Times are tough right now and only getting tougher. This means finding a job right now amidst mass layoffs and a tanking economy is definitely not easy. But I’m saying fret not, and use the power of social media to land a new gig.

Whether you’re looking for a job *in* social media or a traditional communications role that probably involves social media, you can definitely use it to your advantage in your job search. In fact, I’ve had great luck with job opportunities through social media and I’ve done the traditional job searching and it’s never worked to my advantage.

Here are some tactics you can start right now which can help you find job opportunities and also to put yourself out there and let the opportunities find you:

Get on Twitter

Image representing Twitter as depicted in Crun...
Image by via CrunchBase

This is the first thing I tell anyone who’s looking for a job. Actually I pretty much tell everyone to join Twitter for any reason really. I’m sure you already know networking is the best way to land a job and I consider Twitter to be the ultimate networking tool. If you aren’t sure what to post about (You don’t have to take “What are you doing?” so literally) start by posting articles, blog posts and web sites that you find interesting.  Build a profile that includes a real photo (doesn’t have to be a photo of you, but something personal yet professional will work best). Include a brief bio that includes what you are interested and what you like to tweet about. When you’ve got a few posts up, head over to Twitter Search and start searching topics that interest you and find interesting people tweeting about them and follow them. When you start to follow people, reply to their tweets (by starting yours with @[username]) to start a conversation. Once you get going it’s a lot of fun and you’ll meet lots of interesting people. Once you join, follow me and let me know you read my post and I’ll send some interesting tweeters your way. (Oh, and if you’re in Ottawa looking for a job you may want to follow @ottawatweetjobs – my other Twitter account.)

Join relevant social networks

Image representing LinkedIn as depicted in Cru...
Image by via CrunchBase

There are literally thousands of active social networks these days and chances are there’s a handful that touch upon your interests or that can help you in your job search. First of all, if you aren’t on LinkedIn, get on and start finding all your past colleagues and acquaintences. Complete your profile and consider asking for recommendations from former bosses and co-workers as recruiters do regularly use the sites to find candidates. I can recommend a handful of others depending on what you’re looking for, so feel free to contact me if you’re having problems finding ones to join.

Build an online portfolio

Showcase your work so it’s not only easy to send to potential employers, but it will come up in Google searches and also allow for others to pass along. If you’re worried about your technical abilities, worry not–just head over to and start a blog as a hosting place for your online portfolio. Put links to social networks you’re a part of (Twitter, LinkedIn, Facebook, if it’s not too personal) and include a link to your resume. For an example, you can see an online portfolio I put together a while back on blogger…

Once you’ve built the portfolio (and tested all your links!) be sure you reference it in cover letters to potential employers and even include the link in your email signature. You never know when a potential opportunity may be hiding in a regular email communication.

Read and comment on blogs that interest you

If this is all new to you, you may want to start with iGoogle. It is a personalized Google homepage that displays RSS subscriptions as widgets (and you can get other handy widgets like the weather, your gmail account etc.) The City of Ottawa has a fabulous page that explains how you can set up your iGoogle page for RSS. Once you’re all set up, use Google Blog Search or Technorati to scope out blogs that interest you and click the RSS subscribe button (usually a little orange icon).

Start your own blog

If you’re really passionate about what you want to do, and can dedicate the time to maintain a blog, then consider starting your own. Blogging is a rewarding experience in its own, especially if you love to write. Check out my previous post “Social media and community management resources” for links and resources for blogging. Consider joining communities like MyBlogLog or the Bloggeries forum to help learn as you go and to promote your blog.

Tips to succeed in social media

Think you’re ready to go out and conquer social media to help find your dream job? That’s great, but it also involves a lot of ‘putting yourself out there’ and if you’re not careful it could backfire. So here’s a few quick tips to keep you on the path to success:

  • Consistency across social media – If you’re building a personal brand you want to make sure you get credit for all your effort. Build your own ‘brand’ by developing a user name, photo and brief bio to use across all social networks so that people will recognize you at each and it won’t seem like you’ve developed a multiple personality disorder.
  • Think before you post – Sometimes when we finally open our mouths, we can’t seem to shut them again! Remember that *anyone* could be reading what you’re writing so you may want to steer clear of controversial topics like religion or politics. Also you’ll want to ensure that you come across as a responsible professional so don’t drink and tweet!
  • Commit time to do it all – An abandoned profile or blog may give off a negative impression of you, so before you start, make sure you can commit the necessary time to keep it up.
  • Remember it’s about conversations – Be kind and polite to others, and always try to respond to comments posted on your profile page or tweets or however some one may be reaching out to you… Even if they don’t have a job offer for you.

That’s all I have for now! Have any tips that have helped you land a job? Have you tried something else I didn’t list here? Leave a comment!

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