Even though I’m heavily vested in IABC (being chapter president will do that to you) I’m also a huge supporter of the Canadian Public Relations Society. I’ve been to the national conference twice and both times found it to be a high quality conference and all around great time. This year, the CPRS National Conference is coming to Ottawa and I am thrilled to be a part of it! I … Read more »
Although I’ve learned *SO MUCH* since graduating from the PR program at Algonquin College in 2006, I still miss those days every now and again! Also the sad fact about working is you simply can’t execute every project to its fullest potential the way you might have as a student (maybe that’s just me, I was a good student!). Reflecting back I worked on some amazing (and real!) projects as a … Read more »
In 2008 Seth Godin wrote this blog post: “Why bother having a resume?” I particularly remember reading it at the time because I was actively looking for a job and every conversation I had ended with “Please send a copy of your resume to..” I remember thinking, “what a nice thought… but yea-freakin-right Mr. Godin. ” So I probably don’t have to tell you Seth Godin is a pretty smart … Read more »
Our parents and teachers spend a lot of time and energy enforcing good values on us. The most memorable–and important–is the golden rule:” Do unto others as you would have them do unto you.” Makes a lot of sense, right? Then why is it often lost in the business world? In my general observation and experiences, most companies don’t follow this rule. Fortunately there are some fantastic examples (Zappos obviously … Read more »
I bet any company who’s fallen into the latter wishes they *had* been proactive… I’m getting at companies that learn hard lessons from social media: take United Airlines–learning right now. In every one of these cases, (some other notable ones are Dell and Comcast) the company was infamous for bad service, but consumers were helpless. Particularly with United–which is often a cheaper flying option–I suppose United figures that since it … Read more »
This is a continuation of a class I did with the Algonquin College first-year PR students (The aptly named “Twitter party”). If you are one of the students–thanks for attending and I hope you’re able to continue to build your brand as well as understand the tools for practical PR application. Also, feel free to leave a comment and let me know what you thought of the presentation, or if … Read more »
Times are tough right now and only getting tougher. This means finding a job right now amidst mass layoffs and a tanking economy is definitely not easy. But I’m saying fret not, and use the power of social media to land a new gig. Whether you’re looking for a job *in* social media or a traditional communications role that probably involves social media, you can definitely use it to your … Read more »
Do you get social media, but still wondering how to effectively measure it? Are you in (or planning to be in) Ottawa next week? Well good news for you because there’s a couple of great events happening! Third Tuesday is happening next Wednesday, November 26, at the Clocktower brew pub on Bank St. (Which brews in-house some fabulous beer, I like the raspberry wheat) but the real treat is the … Read more »
I’m speaking to the Algonquin Public Relations students about social media and community management and I wanted to share a few resources with them. I was going to throw it all in a PowerPoint presentation, but that’s not very Web 2.0. So here it is compiled in a blog post. Of course if you have anything to add, drop a comment! Also, be sure to check the comments for more … Read more »
When I embarked on the exploration of social media monitoring tools, I surveyed my Twitter friends, I posted about it on this blog, I even wrote about it in my LinkedIn and Facebook statuses. Throughout all that, one name that came up again and again was Radian6. So I was delighted when they offered to give me a demo. One distinct difference between the first tool I looked at, social … Read more »