It’s been a while since I’ve reviewed a Twitter tool because, well, it’s been a while since I’ve found one I’ve been excited about enough to review.
Crowdbooster is a Twitter analysis tool that provides data on your own Twitter activity. As an analytics/self-improvement junkie, I LOVE the ability to do this. What are my most popular tweets? Who are my most loyal followers? What content gets retweeted the most? Which tweets had the furthest reach?
Of any tool of its kind, this is the best one I’ve used. The UI is slick and intuitive and FAST. The metrics are easy to understand and logical. Each week Crowdbooster sends me an email with a summary of the week and provides advice (such as the best times to tweet in order to get replies and retweets, presumably based on my own history). My absolutely favourite thing about Crowdbooster is that it allows you to slice the data by week, month, all time and even custom date ranges. Many tools don’t go back that far (especially if you’re a long time Twitter user) and the fact that it loads all-time results so quickly earns major points with me.
What I would like to see…
It would be great to compare some results to other users. Not necessarily in a Klout-style score that becomes a bragging right, but personally I like to see where I stand, particularly in relation to other people I know. I hope that when Crowdbooster is out of private beta and has an established user base, it might implement these types of metrics.
Also the one feature I’m disappointed with is the Influential Followers. It simply displays my followers with the most amount of followers. And as I’m sure we all know by now, high follower numbers =/= influential. Particularly because, all my top followers–while most are celebrities or well known personalities–all follow as many or more people than follow them. So it doesn’t really seem that special that MC Hammer follows me when he also follows almost 40,000 other people. While I enjoy his tweets, we’ve never ever interacted on Twitter, so I’m not sure that relationship has much value to me if I were looking to target influential followers.
Let’s get to the good stuff
Don’t let that dissuade you though, it’s still a fantastic tool and packs tons of value in other places…Let’s see some screenshots:
This chart is interesting, particularly if you have a lot of followers and don’t get notifications (WAY too many spam bots). I don’t get upset or concerned when I lose followers, for every great and worthy follower I acquire, there are probably 5-10 others who are simply following me (usually via an automated software) to get a follow back, with no actual interest or relevance to what I do. When you don’t follow those users back they tend to unfollow you in a few days anyway. However, it’s nice to see a general upward trend over time to know I must be doing something right!
When you first log in, you see a dashboard that also gives you this chart:
This chart shows you how your tweets are doing in terms of how many retweets or replies they get, and the combined reach (your followers+follower #s of retweeters). This is really interesting because particularly if you look at all time results, you can see what your most successful tweets have been. In my case I tweeted: “Looking for a social media savvy PR guy with a knack for great content development? Let me know. Comes with a reco from me!” The funny thing is I don’t even remember who this tweet was about, but apparently it reached 157,000 people and I hope whoever it was got at least a job lead out of it!
Finally my favourite feature is the chart of top retweeters. I want to know who is retweeting my content most often. These are now my favourite people… Thanks: @catehstn, @mikemachargo @sophiejodouin, @sherrilynne @KetevanN!!!
And as mentioned earlier, I love that it sends me a weekly summary of activity. Keeps me interested and engaged with the tool:
The sad news is for now it’s still in private beta… I do have five invites available and if you leave a comment (here on the blog) I will draw five lucky winners by the end of this week.