tools of the trade

Twitter Tool Review: Crowdbooster

It’s been a while since I’ve reviewed a Twitter tool because, well, it’s been a while since I’ve found one I’ve been excited about enough to review.

Crowdbooster is a Twitter analysis tool that provides data on your own Twitter activity. As an analytics/self-improvement junkie, I LOVE the ability to do this. What are my most popular tweets? Who are my most loyal followers? What content gets retweeted the most? Which tweets had the furthest reach?

Overall Impression

Of any tool of its kind, this is the best one I’ve used. The UI is slick and intuitive and FAST. The metrics are easy to understand and logical. Each week Crowdbooster sends me an email with a summary of the week and provides advice (such as the best times to tweet in order to get replies and retweets, presumably based on my own history). My absolutely favourite thing about Crowdbooster is that it allows you to slice the data by week, month, all time and even custom date ranges. Many tools don’t go back that far (especially if you’re a long time Twitter user) and the fact that it loads all-time results so quickly earns major points with me.

What I would like to see…

It would be great to compare some results to other users. Not necessarily in a Klout-style score that becomes a bragging right, but personally I like to see where I stand, particularly in relation to other people I know. I hope that when Crowdbooster is out of private beta and has an established user base, it might implement these types of metrics.

Also the one feature I’m disappointed with is the Influential Followers. It simply displays my followers with the most amount of followers. And as I’m sure we all know by now, high follower numbers =/= influential. Particularly because, all my top followers–while most are celebrities or well known personalities–all follow as many or more people than follow them. So it doesn’t really seem that special that MC Hammer follows me when he also follows almost 40,000 other people. While I enjoy his tweets, we’ve never ever interacted on Twitter, so I’m not sure that relationship has much value to me if I were looking to target influential followers.

Let’s get to the good stuff

Don’t let that dissuade you though, it’s still a fantastic tool and packs tons of value in other places…Let’s see some screenshots:

Follower Growth Chart
Follower Growth Chart

This chart is interesting, particularly if you have a lot of followers and don’t get notifications (WAY too many spam bots). I don’t get upset or concerned when I lose followers, for every great and worthy follower I acquire, there are probably 5-10 others who are simply following me (usually via an automated software) to get a follow back, with no actual interest or relevance to what I do. When you don’t follow those users back they tend to unfollow you in a few days anyway. However, it’s nice to see a general upward trend over time to know I must be doing something right!

When you first log in, you see a dashboard that also gives you this chart:

Graph of your most successful tweets

This chart shows you how your tweets are doing in terms of how many retweets or replies they get, and the combined reach (your followers+follower #s of retweeters). This is really interesting because particularly if you look at all time results, you can see what your most successful tweets have been. In my case I tweeted:  “Looking for a social media savvy PR guy with a knack for great content development? Let me know. Comes with a reco from me!” The funny thing is I don’t even remember who this tweet was about, but apparently it reached 157,000 people and I hope whoever it was got at least a job lead out of it!

Finally my favourite feature is the chart of top retweeters. I want to know who is retweeting my content most often. These are now my favourite people… Thanks: @catehstn, @mikemachargo @sophiejodouin, @sherrilynne @KetevanN!!!

Top Retweeters

And as mentioned earlier, I love that it sends  me a weekly summary of activity. Keeps me interested and engaged with the tool:

Weekly email screenshotIf you are in anyway using Twitter in a professional capacity, you should consider this tool.

The sad news is for now it’s still in private beta… I do have five invites available and if you leave a comment (here on the blog) I will draw five lucky winners by the end of this week.

What does your résumé look like?

Exceptional Person Required
Photo credit: Exceptional Person Required by sansfaim, on Flickr

In 2008 Seth Godin wrote this blog post: “Why bother having a resume?” I particularly remember reading it at the time because I was actively looking for a job and every conversation I had ended with “Please send a copy of your resume to..”

I remember thinking, “what a nice thought… but yea-freakin-right Mr. Godin. ”

So I probably don’t have to tell you Seth Godin is a pretty smart guy. Now I sort of feel like the poster child for exactly what he’s talking about. Don’t get me wrong, I still have a resume, but I’m fairly certain my last few employers had already decided to hire me before they even looked at my resume. They may not have ever even looked at it in fact. It probably just went into some required HR folder never to be seen again.

A pretty sad fate for a document I put a lot of work into right? Nah, doesn’t bother me. I hate having a resume. Like Godin says, it’s basically an excuse to reject you. It can also be dangerous if you’ve followed a career path like mine. I haven’t worked for any big name companies–I’m completely grateful for that–but it’s also a detriment in the old school HR way of thinking. “Ooh so-and-so worked for [insert impressive company name] that must mean he’d be great here, [even though we are and do *nothing* like that!!]” (Seriously, tell me you haven’t  heard that before!!)

No matter how much I jazz up my resume, it’s not going to impress those types of people. Meh, I’m over it. I don’t think I want to work for those people anyway. Point is, stop worrying so much about your resume and start worrying about the things that really matter if you want a completely kick ass job. What are those things? Probably exactly what Godin mentioned:

How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that precedes you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?

OK so that last point is something I need to work on. I have the blog and I’m working on writing more insightful and compelling content and especially more regularly… However I think I’m doing pretty well on the rest of the list, and I think those are exactly the types of things that have landed me probably any job I’ve ever had. And even though there’s no big impressive company names, I’ve loved my career dearly.

So exactly how do you accomplish these things? For starters if you’re currently working somewhere you hate, that’s definitely not how. Get out and volunteer, get involved in community events. Find what you’re passionate about and figure out how to work it into your career. I promise you that no matter how busy you think you are, if you find something you really LOVE, you’ll effortlessly and automatically be able to make the time for it. Finally, follow through on your commitments and help people out as much as you can.

Easier said than done? Yea, probably. But hard work is usually the key to happiness and success, so if you’re not willing to put in, don’t expect to take out.

Twitter: That pointless babble… Might not be so pointless

Sometimes I want to know what you ate for breakfast.

Surely by now, you know a report a while back said that 40% of Twitter posts are pointless babble.

The report made quite an impact. I don’t know about you, but I hear about it everywhere. As well, I’ve heard quite a few remarks from people who defensively claim: “I don’t tweet what I’m eating for breakfast!”

Ok. Fine. I get it. There are some people (usually outside of the social media bubble) who tweet silly mundane things all the time.

But here’s the thing, do you know what’s worse that finding out what someone ate for breakfast? Following someone who only tweets links. Unless you’re already a famous person or trusted source, you are not going to build trust and relationships but simply tweeting links to blog posts or news articles. Yes many of us have nearly or altogether replaced our RSS readers with links we get from Twitter, but we’ve done so because we appreciate reading links from trusted acquaintances who’ve we’ve come to know through our interactions, and yes, the occasional breakfast tweet. Not personality-lacking link bots. Twitter is not a broadcast tool. We have quite enough of those. Get out and interact, and throw in the occasional breakfast tweet (or cute thing your cat did, or whatever else might be dismissed as pointless babble). I will appreciate it.

SXSWi bound – no need to unfollow, but mute if you must!

As you may have heard the South by Southwest Interactive conference in Austin, Texas is kicking off later this week.

This is my second year going, and I’m excited. So excited, that I anticipate to be tweeting about it… A lot. In fact, if you follow many people who are going, I can guarantee you’re going to get sick of hearing about it. (I remember the feeling in ’08)

Good news for you, there are now a handful of tools available that will let you temporarily mute followers or keywords. Here’s a list from Oneforty…

However, if you *do* want to follow what’s going on at SXSW. Leave a comment and let me know what you want to hear about! I’ll do my best to accommodate.

Foursquare: Is it really a game changer?

As 2009 ended, like usual, we saw tons of blog posts and speculation about what’s in store for 2010. One common theme (that had even been hinted upon long before the end of the year) was “geo-location based apps” such as Foursquare, and now contender Gowalla.

While I definitely see a huge untapped potential for local businesses to take advantage of. At this point I don’t think Foursquare will be the next Twitter. From my perspective, there are a few growing problems with the tool.

  • Scalability – I think I was one of the first 50 or so users in Ottawa when Foursquare was launched here. I *loved* it! I used the handy web tools to find all my Twitter and Facebook friends and I already knew many of the other users. However, as it grows, the happy community feel is diminishing. Also unless you’re checking in over 200 times a week (which, even as a highly social person, I find that completely ludicrous) you don’t even have a chance at making the top 10 anymore. The competitor in me has lost interest.

    Also, a recent Tech Crunch article claims that appealing to a mass audience means compromising quirky features that appealed to the original geeks who embraced it. Douchebag badge anyone?

  • The annoyance factor – As I mentioned above, Foursquare allows you to import your Twitter followers and add them as friends in Foursquare. So that begs the question, why do so many feel the need to tweet their every Foursquare activity?

    This seems to be creating a counter-Foursquare movement by Twitter users who are fed up with the “spammy” foursquare updates. (With very smart people like Judy Gombita leading the way, see her passionate interview on one of my favourite blogs – MediaStyle)

  • And now what? – The reason tools like Twitter and Facebook have been so successful is the sense of empowerment they provide to users. Facebook allowed us all to re-connect and better stay connected to old friends and past acquaintances. Twitter taught us a new and powerful way to communicate and network in 140 characters or less.

    But Foursquare does what? Enables stalkers to function more efficiently? Yes, it’s really cool when you check in at an event and find other people there as well, but Twitter already does that via hashtags, and has a much larger user-base. Foursquare has a lot of ‘hey that’s really cool’ elements to it, but nothing that is going to set of bells in our heads and make us feel like we couldn’t live without it.

For the record–I am an avid user of Foursquare. It’s fun and I definitely see staying power potential, I just don’t envision it as the next big thing anymore. What do you think?

A much needed re-design… What do you think?

If you’re reading in an RSS reader, please click through and have a look…

Seriously, I’m feeling a huge sense of relief. When I chose my previous theme (Bella) over a year ago, I loved the look of it, but had issues from the start. Most notably it was difficult to customize and often loaded painfully slow. I only found out a couple weeks ago from a tip from a reader that my titles were flash-based, which can not only crash your browser, but sucks for my SEO.

To be honest, I hate choosing a new WordPress theme. It usually takes me hours upon hours, as I’m really picky, but indecisive. Also I like to customize my themes and make them really feel like ‘mine’. But my HTML/CSS skills are getting a little rusty, so I at least need a theme that’s well organized and easy to figure out, which my previous one was definitely not.

Also, I discovered this time around that not all themes will work. A few months ago I installed the Mainstream theme by Woo Themes. Very modern, clean and customizable… However when I activated it, it was a mangled mess. I was discouraged. Yesterday I found a similar theme I loved, called Charade, by HTML Rockstars. Again though, I activated and it was a mangled mess. After tweeting my frustrations, I was told it’s likely because the theme was developed for a previous version of WordPress and may not work on newer ones.

Ready to give up and just shut my blog down (seriously, I get really worked up over this!), I continued to search through recommendations of sites from my Twitter followers, and eventually found this theme–Producer. I love it because it’s elegant, clean and attractive right ‘out of the box’, however it also has tons of configurable options, and easy to work with CSS files.

So hopefully, I’m sticking with this one for a while, and over time I hope to customize it and really make it mine. I’d love to know what you think and I’m open to any suggestions you may have. After all the look of my blog is really for your benefit.

Also, here’s a list of sites to find WordPress themes, courtesy of my awesome followers:

So please, leave a comment with any feedback. And I’m certainly not looking for an ego-stroke here. I’m wondering if you think the text is too small, or if the archives are too difficult to find, or if the red makes you feel angry and want to leave, whatever pops into your head. I’m going to maintain a wish list of tweaks for me to make whenever I have the time (which is not often enough!) So I appreciate any feedback you may have.

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New Twitter tool, Nambu, manages multiple accounts, groups, searches & more

So just when I finally decide that Tweetdeck is the best Twitter app out there and tell everyone about it…. I find one that I love even more!

Nambu is hot off the press and still in beta, but has already won me over. Apologies to my PC friends, but it’s only available for Mac (you can, however, still use Tweetdeck, which is a great tool).

One thing I didn’t like about Tweetdeck, was that while you could create and manage groups and searches, if you closed those windows, they were gone forever. With Nambu, each subsection you create lives in a convenient sidebar for future use. Also, this is the first tool I’ve seen that is great for managing multiple Twitter accounts (I have three) which is a huge timesaver.

Here’s what my Nambu looks like:

picture-6When you first start up Nambu, it will ask if you want install the Growl notifier–this will allow notifications to pop up on your screen for new tweets (You can also edit in preferences whether you want to have notifications for all tweets, or just private messages). This I find convenient on my big iMac screen because I can glance over and see if anything interested is going on without opening Nambu, however on my Macbook, I find it takes up too much of the screen and is far to distracting.

It is in Beta, so don’t expect everything to run perfectly–however I haven’t had any problems yet, so I’m happy. Another thing I will come oto love about Nambu is after it’s out of Beta it will allow you to integrate other services, (, Friendfeed and but right now those features are disabled in beta. If you’re a social media fanatic without the time to manage all these services (like me) Nambu might prove to be a life saver.

Have you tried it yet? What do you think?

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Building your personal brand with Twitter and Linkedin

This is a continuation of a class I did with the Algonquin College first-year PR students (The aptly named “Twitter party”). If you are one of the students–thanks for attending and I hope you’re able to continue to build your brand as well as understand the tools for practical PR application. Also, feel free to leave a comment and let me know what you thought of the presentation, or if you have any questions.  If you weren’t there, well my hope is you’ll get value out of these resources anyway. Also, I’d love my readers to drop a comment and add any more resources that will help them excel with Twitter & LinkedIn.


First here are my slides on Twitter:

View more presentations from krusk.

(note: I have to give credit to my friend Sean Power… I originally created this Powerpoint for the Project Management View webinar I did a couple weeks ago, but last week I found his awesome post “Twitter new user survival guide” and revised a few points. Thanks Sean!)

And to recap, here are the 11 things you need to remember to succeed with Twitter.

11. Build a profile

The more information you can put in your profile the better. Try to load up your bio with keywords that will help potential followers identify what you’re all about and what you’ll be tweeting about. Do not worry about having complete sentences–it’s often better not to, so that you can get more info in. Also–put up a photo. It doesn’t have to be a photo of you if you’re camera shy, but at least find an icon or something that represents you.

10. Find people to follow
Once you’ve set up your profile and posted a  few tweets, you’re ready to find people to follow, here are some sites to help you out:

  • Twellow is the Twitter yellow pages. Search for people based on info in their profile (user name, bio, location)
  • Twitter’s search function can be used to find people who are tweeting about a certain subject or keyword that may be of interest to you. Also you can use the search to follow a hash tag (#) that interests you and follow those people who are tweeting about it.
  • Mr. Tweet is your personal twitter assistant who will make recommendations on who to follow. All you have to do to get your personalized report is follow @MrTweet

9. Get used to 140 characters
That’s the limit twitter gives you, so you may find yourself editing to get your message across clearly and succinctly. Remember if you want people to retweet you, you may want to keep it even shorter (110 is a good guideline)

Also, if you want to tweet links you may want to use a URL shortening services,

  • is my favourite because it provides stats about who clicked on your link
  • if you’re really serious about tracking and stats, lets you create an account and track all your URLs.
  • creates the shortest links, so if you’re pressed for space it’s a good choice.

There are tons of these services out there, and you can drag them onto your browser bar for easy one-click URL shortening. Also if you do decide to use Tweetdeck, it has URL shorteners built in, so it’s even easier!

8. Listening vs. Tweeting
I recommend you spend 80% of your twitter time listening to what your followers have to say, and 20% tweeting. This will help you get more benefit from those you follow and help you avoid over-tweeting.

7. Ask yourself “Who cares?”
If you are looking to build followers, ask yourself “who cares?” before you post. You want to provide value to your audience with each post. This doesn’t mean you can’t inject a little personality, but make sure you’re providing valuable information.

6. Put yourself out there!
If you want to build followers, don’t protect your updates–if someone doesn’t know you, they will not likely request to follow your updates.

5. Promote cool stuff –and not just your own.
It’s perfectly OK to post links to your blogs, or maybe a cool project you’re working on (so long as it’s of value to your followers) but don’t *only* promote your cool stuff. If someone else tweets something you like, retweet it by putting RT @[their_username] and copying and pasting the original tweet. Also if you happen across a cool web site in your daily life, tweet it!

4. Join the conversation
To reply to another user: type @ before the user name. It will automatically link to his/her profile and show up in the side bar even if he/she is not following you.

If you want to join in a hash tagged conversation, just stick # in front of an established keyword or acronym. If you want to start your own, just stick # in front of a keyword of your choosing. To follow hash tag conversations, go to and search the tag (note you can search inside Tweetdeck too)

One example of a regular hash tagged discussion is #journchat it happens live on Twitter every Monday from 8 to 11 p.m. EST. You can follow the conversation here–by typing in #journchat into

3. Learn three ways to tweet
Stuck on what to say? Try these common types of tweets:

  • Ask a question: Twitter is great for asking question. Ask anything from “What Twitter apps would you recommend?” to “Where’s a good place for lunch in downtown Ottawa?” The larger your twitter network the more answers you’re likely to get.
  • Share a resource or wisdom – Post interesting facts, tips and quotes, people love them! Also, if you find a great website, share it with your twitter network. These types of posts can really add value for your followers, so go crazy.
  • Report on news and/or events – If you happen to hear/see something before it hits mainstream media, tweet about it! Some great examples of news stories broken on Twitter include the Mumbai bombings a few months back as well as the plane crash in the Hudson river.

2. Try some Twitter Apps
First and foremost, try Tweetdeck. Tweetdeck allows you to create groups of followers to track separately from your entire stream. For example, you may want to create a PR group that includes your classmates, profs and other PR grads on Twitter.Tweetdeck also allows you to search,
Also you can use Twitscoop to see trending topics via a ‘tweet cloud” (i.e. a cluster of words of various sizes that shows you what’s popular on Twitter)

Also, for a ridiculously exhaustive list of Twitter apps, check out the Twitter Fan Wiki. At least take a few minutes to read through what’s out there. There’s an app to do just about anything with Twitter.

1. Be yourself & have fun!
Self explanatory…

Tips for using LinkedIn

I totally agree with Andrea and strongly recommend you also join LinkedIn. Please feel free to connect with me on LinkedIn, and here are some tips to get the most out of using LinkedIn–which unlike Twitter, does not require a lot of time commitment–at the very least sign up, create your profile and just leave it at that, but you can do much more with it if you choose.

  • Think keywords when building a profile. Like Twitter, before filling out your profile think of keywords that will describe you professionally. For example, don’t just say you’re a public relations student. Say you’re a public relations student interested in media relations, corporate communications and social media looking for work in the nonprofit or private sector. (Or whatever it is you’re interested in)
  • As a general rule, only invite/connect with people you’ve met/interacted with in real life. Unlike other networks, people like to keep their LinkedIn profiles with real life contacts. Some may allow “virtual” connections, but unless you’ve heard them say it, avoid adding someone you haven’t met.
  • Give–and ask–for recommendations. Personal recommendations not only help you look better, they help your profile turn up in search results. Also some LinkedIn jobs require you to have recommendations to even apply so it’s not a bad idea to ask for recommendations from former/current employers and colleagues. If you’re too shy/timid to ask, than recommend some people yourself, they just may return the favour.
  • When sending an invitation to connect, write a personalized message. Unless it’s someone you know really well, take a minute to write a personalized message in the invitation. This is especially key if you’ve met someone at a networking event where they might have also met many other people, if possible mention something you spoke about. (e.g. “Hi Fred, We met recently at the Night of the Roundtables event at Algonquin College. We had a great chat about doing PR in the nonprofit industry. I’d love to connect with you & stay in touch.”)
  • After collecting someone’s business card, add them on LinkedIn. Personally, I’m famous for collecting business cards and never following up (unless we discussed something to be followed up). However, now I treat LinkedIn as my personal contact database – I add someone after I meet them (with a personalized message) and then instead of digging through business cards if I need to get a hold of someone, I just look them up on LinkedIn. And *yes* almost everyone is on LinkedIn these days.

As we also discussed in class, both these tools are fabulous for promoting events and/or campaigns. However, if you start using them now–and not just when you want to promote something–you’ll be able to build a solid network of influence so that when you do want to promote something, you’ll have genuinely interested people who’ll listen and want to help you out!

Social media events in Ottawa

As great as online communication can be, it still doesn’t beat face-to-face communication. If you’re interested in social media and want to learn more, here are a few local events I’d suggest attending.

  • Social Media Breakfast happens about monthly and always features an awesome speaker. Costs $10, but well worth it!
  • Third Tuesday Ottawa – is a PR/social media event put on by Thornley Fallis. It’s free and always a great time. Don’t be fooled by the name though, it rarely *actually* happens on the third Tuesday. Sign up for the meetup group to get alerts when it’s happening.
  • Social Media Book Club – is put on by me and Scott Lake. About every 2 months we read a book and get together in a bar to chat about it. The good news is you don’t actually have to read the book, but it helps!

Good luck with the last few weeks of your first year!

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Facebook's new Terms of Service: Are they out to get us?

This is a follow up to my recent post: Concerned about privacy on the social web? Particularly because of the recent news of Facebook changing its Terms of Service. The story broke on Consumerist, and there’s still a lot of buzz going around.

There’s a lot of talk about how ‘scary’ it is that Facebook and other sites get access to all of our personal information and tell us they will use it however they wish. Personally, I don’t worry too much. The first thing you’ve got to remember is ANYTHING you post online pretty much becomes public domain. And it’s there permanently. Even if you delete your profile or a web page it still exists online in cache files and chances are someone can find a way to access it. Don’t believe me? Check out the Wayback Machine an internet archive site that shows you past versions of any web site. (tip: it’s a lot of fun to look up big brands like Pepsi and see what its website looked like in 1996).

Mark Zuckerberg
Image by jdlasica via Flickr

One thing you have to remember about Facebook is it’s not a big company formed by fat cat executives. It was a couple of college students who created a site to keep in touch with friends. Yes, it’s exploded and Mark Zuckerberg is now a millionaire–and yes Facebook is now a *real* company with shareholders and executives and the likes, but it’s also already very profitable and doesn’t show any signs of struggling. So why would it want to ostracize it’s gigantic user base and screw us all over? I don’t think that’s a feasible explanation. And really–what’s the worst they can do with your information? Sell it? Tons of companies are doing that anyway. I don’t like it either, but it’s certainly nothing new. In fact, my guess is this move was more to protect themselves BECAUSE all your information is cached and they still have access whether you delete your account or not.

Who knows, maybe Facebook will prove me wrong. Whether you are concerned about this issue or not, the important lesson to remember is DO NOT post anything online that you don’t feel comfortable sharing with the world.

So Facebook reverted its terms of service, posted a message to users AND created a group looking for user feedback. I can’t help but feel I was a little bit right about this…


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Social Media Monitoring Review: Techrigy SM2

Image representing Techrigy as depicted in Cru...

OK, so it’s been a while, but SM2 is one of the tools I’ve been enthusiastic about reviewing since I started. (To recap, you can check out my review of Social Radar as well as Radian6). One thing I particularly loved about Techrigy SM2 is it has a ‘freenium’ option! Which is really handy if you do not have a big brand and lots of keywords to manage and no budget for social media monitoring–such as I do.

But on to the good stuff. There’s two things that really stood out about SM2, for starters I was impressed with what they offered in a free account and secondly it looks very similar to Google Analytics. This is great because if you’re already a GA user, you’ll have no trouble finding your way around.

One thing about SM2 is it says it’s created specifically for PR/Marketing agencies. However, I would argue that it’s a perfect tool for small companies that have a big presence online. Not to say it’s not good for agencies as well, as you can create separate profiles per client, but it’s easy to use and again, looking like Google Analytics makes it easy for anyone already familiar with the layout.

Here’s a few screenshots of the product (from the site as they’re much more interesting than the ones I tried to make:

Demographics--breaking down your audience
Demographics--breaking down your audience (click for larger)
Trends - keyword mentions by day
Trends - keyword mentions by day

So to re-cap, here’s what I like about SM2:

  • Familiarity in design (similar to Google Analytics)
  • Great data about your audience. Gives you gender and age of authors writing about you, which is great if you are sending pitches to bloggers.
  • Author tags give you an idea of what other topics sites that mention you are talking about. Again great for crafting pitches, as well as to give you context to what people are writing about.
  • Collection from a variety of sources, includes microblogs
  • Sends you a daily email of search results on your keywords. Love this, don’t need to log in everyday, get a quick summary and I can go in for more details when needed.

The only downside I saw to SM2 is it doesn’t have the build-your-own dashboard that the other tools I’ve seen had, it’s definitely a solid tool that will definitely ease your analytic mind. And I am definitely going to continue using it for my own work at SmartHippo.

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