It only makes sense to make the first post of 2009 about what’s ahead this year for social media. Please add your input, as I’m really just providing a few jumping points. Maybe at the end of the year, we can look back and see how well we did.
1. Twitter will hit critical mass
And no, I don’t think it has already because many of my friends still gave me odd looks when I mention my “tweeple” or that I’m heading to a “tweetup.” However, in 2008 Twitter had so much momentum and I think it will just keep growing. Also I think Twitter may start trying to monetize. Not sure how, though, ads? Any other ideas?
2. “Personal branding” will have more clout
I have been telling my friends all year to get online and start building their personal brands. Start a blog, an online portfolio, get on Twitter, ‘professionalize’ your Facebook profile, etc.
Now with words like ‘recession,’ and unemployment at an all-time high, finding a job is much more about marketing yourself. Companies are going to be faced with increased competition for positions, and you can make yourself stand out by showing your ability to change with the times and demonstrated initiative.
3. 2009 will be the year of meaningful metrics
With budgets tightened and staff skimped, many companies will turn to social media to maximize ROI–this is nothing new, but the tools to measure success need improvements. I track the traffic to Web2dotwhat.com using three tools- Google Analytics, Feedburner and Clicky. Sadly all three report different numbers (not sure which is correct, but I think Clicky is most accurate). Those who have a really good understanding of metrics and analytics will be in a great position to help others. I for one hope to see an easy-to-understand/use tool aimed at PR/marketing folk for blog tracking.
4. Content quality will become the crucial element
Right now, if you are publishing any sort of content, if it’s not blatantly terrible you’ll probably get traffic, comments, new subscribers, conversions, etc. However this year I think quality will trump quantity as the noise ratio out there is just getting too high. When hiring someone to produce content, make sure he/she has solid communication and writing skills, as well as an expert understanding of the medium.
5. It’s all about you, forget about me
I don’t mean literally! But there’s still a lot of “me, me, me” content out there, when it should be “you, you, you.” While this concept is certainly nothing new, it desperately needs to be put in practice. If you’re not sure what I mean, find a site you like and read through it, is it speaking to YOU, or is it talking about ME (or we)? Chances are, if you like it, it’s probably speaking to you. If you think the content comes across as cocky or arrogant, it’s probably speaking about itself. As competition steepens and budgets deplete this will be more important than ever.
So what do you think? Am I accurate? Do you have other predictions to add?