Protecting your brand? From what? The brand police???
Unless you’re in consumer-packaged goods or fashion, you probably worry too much about your brand. Especially if your efforts are focused online, you most definitely are worried too much about your brand. Now I will admit I *could* sit on both sides of this argument, but my real peeve is pulling the “brand” card like your brand makes a big difference in people’s lives, because chances are, it doesn’t. What … Read more »