Tag Archives: podcasts

Social media and community management resources

I’m speaking to the Algonquin Public Relations students about social media and community management  and I wanted to share a few resources with them. I was going to throw it all in a PowerPoint presentation, but that’s not very Web 2.0. So here it is compiled in a blog post. Of course if you have anything to add, drop a comment! Also, be sure to check the comments for more great suggestions

First, a little primer in social media:


(more videos like these on Commoncraft.com)

Groundswell Cover

Books to read:

Groundswell (which I’ve reviewed here before) is written by two senior Forrester Research analysts. It is focused on social media strategy for enterprise businesses. It includes some great case studies of large brands using various social media.

Cluetrain Manifesto does an excellent job of explaining the idea of markets being conversations, and the importance of companies listening to their customers. It clearly details the backbone of social media–and it was actually written 10 years ago! (And hey–the authors are so passionate about their ideas, that the entire text of this book is available on the web site..for free!)

The New Rules of Marketing and PR by David Meerman Scott is next on my reading list, but I feel confident recommending this book because of the great reviews it’s received and because I really dig David’s blog…

Want to get started? Here’s a few blogs to learn more…

Web Strategy by Jeremiah – A ‘social computing’ analyst for Forrester and long-time social media advocate
Chris Brogan – a well-known expert in social media and community
Six Pixels of Separation (blog and podcast) Mitch Joel is “Canada’s Digital Marketing Rockstar”

Prefer to listen? Try these podcasts
(podcasts are simply audio and/or files, which you can listen/view to from a web site, or subscribe to receive each episode in iTunes and listen from your computer or mp3 player)

Want to build your personal brand? Try getting involved with these sites…

  • Twitter (warning! Can be highly addictive!)
  • LinkedIn (unofficially called Facebook for professionals)
  • MyRagan (social network for PR professionals)
  • Sixent(a very cool Ottawa-based social network that lets you manage multiple profiles)

Want to start blogging?

  • If you have a good understanding of the web/HTML/CSS Check out WordPress (If you’re really savvy-go self-hosted)
  • If it’s all new to you, Blogger is a great starter blogging platform..Have your blog up and running in minutes!
  • Somewhere in between? TypePad is a good choice too.
  • Oh, and check out the Bloggeries Forum for tricks and tips to promote your blog!

Social media tools for PR people

  • CNW Social Media Releases – Canada’s leading news wire now offers social media release services
  • Pitchengine – create a social media release, free!
  • PRWeb – a newswire services that allows you to incorporate social media elements and search engine optimization into your news release
  • Radian6 – A social media monitoring service for PR firms (previously reviewed)
  • Social Radar by Infegy – A social media monitoring service for small/medium businesses (also reviewed)
  • SM2 by Techrigy – Another social media monitoring software that gets talked about a lot.

Want to network with social media folks? Check out these regular events in Ottawa

And finally, some random tools that make your life easier:

  • Delicious.com – social bookmarking site. Don’t you hate when you’re on a different computer and can’t access your bookmarks? Wish you could share bookmarks with friends? Delicious addresses both these. You’ll never use browser bookmarks again!
  • Digg is a news site where users vote on the news they like best. The more votes they more exposure the news gets.
  • MyBlogLog – Promote your blog and find other bloggers
  • Evernote – If you use multiple computers and a mobile device, this really rich notes program syncs them all. (thanks to @jpblogger for this tip)
  • Firefox is the essential browser for the social media junkie, because you can get all sorts of add-ons to manage your social media tools efficiently.
  • StumbleUpon is a fun program that takes you to a random web site based on your interests. Also it’s great for promoting blog posts.
  • Ning – If you’re really ambitious and passionate about something, why not start your own social network around it?
  • Socialmedia.alltop.comGuy Kawasaki kindly put all the best social media blogs on one convenient. In fact, go to alltop.com to find an Alltop page on almost any subject!
  • CoComment is another great tool if you are commenting on people’s blogs… It will track all your comments and follow up comments all in one place.
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Go podcast crazy… What's on my iPod

As much of an early adopter I am, I sometimes miss the boat on some big crazy trends. One of them was the iPod. No, I’m not kidding. I just got my first iPod ever (a pink nano video) about 2 months ago.

Boy am I ever glad I held out. I mean I feel like I missed years of music listening opportunities, but having video capabilities is just amazing. My favourite thing to do is load up some video podcasts and head to the gym. Before I used to watch TV at the gym and get de-motivated during commercial breaks (Poor attention span sometimes), but now I can watch the content I choose interruption and commercial free!

Here are a few of my fav podcasts (both video & audio) on a variety of topics:

  • Ask A Ninja – A classic! It’s a silly show for Ninja enthusiasts.
  • Generally Speaking Production Network’s Lost podcast – All Lost fans need to listen to at least one podcast & this one I particularly enjoy!
  • Jaffe Juice – Conversation marketing podcast with Joseph Jaffe of crayon. Always loaded with useful information (in fact, that’s how I found out about the GSPN Lost podcast) and he’s got a delightful accent as well which always helps!
  • Six Pixels of Separation – fellow Canadian Mitch Joel talks about social media and all sorts of cutting edge marketing stuff
  • Wired News – Alt Text Podcast. Seriously, host Lore has made me burst out laughing numerous times. The first episode I listened to, he was dissecting the lyrics to “La Isla Bonita” specifically how it makes no sense.

This is really just a random sampling… but I’m always on the lookout for great new podcasts (especially video ones!) Please tell me your favourites in the comments…

5 Shortcuts to being a social media geek

Whether you’re interested in social media for professional or personal reasons (or both!) it can get overwhelming. There’s so much information out there, and now even more tools to consume information. If you’re into what’s new and hot in the social media world, you likely know how daunting it can be to stay up to date with everything. At times I feel like if I don’t spend a couple hours each day browsing blogs in my reader, doing some Stumbling or checking out Twitter, I feel like I’m back at square one in the social media game.

However, I have figured out a few shortcuts which can help you stay up to date without giving up sleep time.

  1. Bestofyoutube.com – As fun as it is to browse You Tube every day for the funniest or most interesting videos, it can take a lot of time. But how embarassing is it when everyone starts talking about that crazy popular video and you haven’t seen it yet? Well Bestofyoutube.com takes the most popular videos from youtube each day and aggregates it in a podcast. I love downloading these babies to my new Nano and watching ’em at the gym. (I admit, I’ve burst out laughing once or twice!)
  2. Twitter – Get the right people on your Twitter feed and you’ll be amazed how much great info you can digest in a small amount of time (and 140 characters at a time!). Honestly since I got hooked on Twitter, I’ve been opening Google Reader less and less.
  3. Web Strategy by Jeremiah Owyang Jeremiah is easily one of the most influential and knowledgeable web strategists out there. In fact, Twitter is taking off big time and I think a particular post by Jeremiah on what is now dubbed ‘Twitter Tuesday’ has a lot to do with it.
  4. Google Alerts These handy little suckers help you monitor issues you are interested in. I use it for several keywords that are important to what I do, as well as for monitoring mentions of the company I work for on the web. You could also set up an alert for your own name, to monitor your personal brand reputation. Whatever you use it for GA are super useful, quick and convenient.
  5. Alltop – Are you still wondering what an RSS reader is? Or how you subscribe to blogs? Or maybe you get all that but just don’t have the time to seek out all the best resources. Well Alltop is probably the place for you.  It is a collection of blogs on a wide variety of topics. Each topic includes “All the top” blogs on that subject. Check out socialmedia.alltop.com for all the top stories on social media. (Though web2dotwhat.com is not there…yet!)

So there you go, consider it your ‘Coles notes’ to being a social media geek. There’s probably tons more, so drop a comment if you know of something good.