Although I’ve learned *SO MUCH* since graduating from the PR program at Algonquin College in 2006, I still miss those days every now and again! Also the sad fact about working is you simply can’t execute every project to its fullest potential the way you might have as a student (maybe that’s just me, I was a good student!). Reflecting back I worked on some amazing (and real!) projects as a … Read more »
A couple posts ago, I brought up the topic of social media monitoring tools (SMMs). They are popping up everywhere, but which one do you choose? In this on-going series (though I warn you it might be slow) I’m going to look at the various tools available and give my opinion on what I like about them and why I think they are useful. First up is a company called … Read more »
Ok, obviously we need to track our brand’s activity in social media, but do we need a brand new tool to do so efficiently? I’m not sure. The majority of my experience has been with small companies who wouldn’t pay (or even have the need for) media monitoring services. Instead I would set up Google Alerts, read industry publications and blogs, and just really do all the monitoring myself. And … Read more »