OK, so it’s been a while, but SM2 is one of the tools I’ve been enthusiastic about reviewing since I started. (To recap, you can check out my review of Social Radar as well as Radian6). One thing I particularly loved about Techrigy SM2 is it has a ‘freenium’ option! Which is really handy if you do not have a big brand and lots of keywords to manage and no budget for social media monitoring–such as I do.
But on to the good stuff. There’s two things that really stood out about SM2, for starters I was impressed with what they offered in a free account and secondly it looks very similar to Google Analytics. This is great because if you’re already a GA user, you’ll have no trouble finding your way around.
One thing about SM2 is it says it’s created specifically for PR/Marketing agencies. However, I would argue that it’s a perfect tool for small companies that have a big presence online. Not to say it’s not good for agencies as well, as you can create separate profiles per client, but it’s easy to use and again, looking like Google Analytics makes it easy for anyone already familiar with the layout.
Here’s a few screenshots of the product (from the site as they’re much more interesting than the ones I tried to make:
So to re-cap, here’s what I like about SM2:
- Familiarity in design (similar to Google Analytics)
- Great data about your audience. Gives you gender and age of authors writing about you, which is great if you are sending pitches to bloggers.
- Author tags give you an idea of what other topics sites that mention you are talking about. Again great for crafting pitches, as well as to give you context to what people are writing about.
- Collection from a variety of sources, includes microblogs
- Sends you a daily email of search results on your keywords. Love this, don’t need to log in everyday, get a quick summary and I can go in for more details when needed.
The only downside I saw to SM2 is it doesn’t have the build-your-own dashboard that the other tools I’ve seen had, it’s definitely a solid tool that will definitely ease your analytic mind. And I am definitely going to continue using it for my own work at SmartHippo.