Kelly Blogs Here

Five unapparent personal benefits of social networking…

Posted by in social media

Tweet The more time you spend on sites like Twitter, Facebook and LinkedIn, the more benefit you derive from the experience. I often find it hard to describe a lot of the personal benefits I get beyond connections and fast access news, but after a little creative thinking I’ve put together five unapparent benefits to social networking: 5. An insatiable thirst for knowledge I honestly can’t remember if I was like this before and it was amplified, or if it’s a new quality all together, but I’ve definitely noticed that…read more

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Is the Old Spice Man Campaign really a success? Is it even possible to tell yet?

Posted by in marketing, social media

Tweet No doubt you’ve seen the Old Spice Man on Twitter, responding to tweets with videos, exciting both influential tweeters, celebrities and regular folk alike and getting covered on pretty much ever blog and media outlet out there… While I definitely agree with the masses that this was a well-executed campaign-it was funny, engaging and captured the attention of so many, but I’m still reluctant to declare it a resounding social media success story (yet?) for a few reasons. And more importantly, these are some factors to consider before you…read more

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Twitter: That pointless babble… Might not be so pointless

Posted by in social media, tools of the trade

Tweet Sometimes I want to know what you ate for breakfast. Surely by now, you know a report a while back said that 40% of Twitter posts are pointless babble. The report made quite an impact. I don’t know about you, but I hear about it everywhere. As well, I’ve heard quite a few remarks from people who defensively claim: “I don’t tweet what I’m eating for breakfast!” Ok. Fine. I get it. There are some people (usually outside of the social media bubble) who tweet silly mundane things all…read more

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SXSWi bound – no need to unfollow, but mute if you must!

Posted by in social media, tools of the trade

Tweet As you may have heard the South by Southwest Interactive conference in Austin, Texas is kicking off later this week. This is my second year going, and I’m excited. So excited, that I anticipate to be tweeting about it… A lot. In fact, if you follow many people who are going, I can guarantee you’re going to get sick of hearing about it. (I remember the feeling in ’08) Good news for you, there are now a handful of tools available that will let you temporarily mute followers or…read more

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Foursquare: Is it really a game changer?

Posted by in tools of the trade

Tweet As 2009 ended, like usual, we saw tons of blog posts and speculation about what’s in store for 2010. One common theme (that had even been hinted upon long before the end of the year) was “geo-location based apps” such as Foursquare, and now contender Gowalla. While I definitely see a huge untapped potential for local businesses to take advantage of. At this point I don’t think Foursquare will be the next Twitter. From my perspective, there are a few growing problems with the tool. Scalability – I think…read more

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A much needed re-design… What do you think?

Posted by in tools of the trade

Tweet If you’re reading in an RSS reader, please click through and have a look… Seriously, I’m feeling a huge sense of relief. When I chose my previous theme (Bella) over a year ago, I loved the look of it, but had issues from the start. Most notably it was difficult to customize and often loaded painfully slow. I only found out a couple weeks ago from a tip from a reader that my titles were flash-based, which can not only crash your browser, but sucks for my SEO. To…read more

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New Twitter tool, Nambu, manages multiple accounts, groups, searches & more

Posted by in tools of the trade

Tweet So just when I finally decide that Tweetdeck is the best Twitter app out there and tell everyone about it…. I find one that I love even more! Nambu is hot off the press and still in beta, but has already won me over. Apologies to my PC friends, but it’s only available for Mac (you can, however, still use Tweetdeck, which is a great tool). One thing I didn’t like about Tweetdeck, was that while you could create and manage groups and searches, if you closed those windows,…read more

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Building your personal brand with Twitter and Linkedin

Posted by in public relations, social media, tools of the trade, Uncategorized

Tweet This is a continuation of a class I did with the Algonquin College first-year PR students (The aptly named “Twitter party”). If you are one of the students–thanks for attending and I hope you’re able to continue to build your brand as well as understand the tools for practical PR application. Also, feel free to leave a comment and let me know what you thought of the presentation, or if you have any questions.  If you weren’t there, well my hope is you’ll get value out of these resources…read more

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Should you change your Twitter avatar?

Posted by in social media

Tweet Have you thought about changing your Twitter avatar? Are you scared to? Do you think it’s important to always keep the same one? @djwaldow brought this up today, which prompted an interesting discussion. One that I was particularly interested in, since I was forced to change my Twitter avatar while attending SXSW! (Ok, maybe forced is a strong word–the story is my Twitter avatar was blond, and I dyed my hair a dark brown a couple months ago, it seems whenever I meet Twitter friends they are shocked to…read more

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Social media: What's ahead for 2009?

Posted by in Just for kicks, social media

Tweet It only makes sense to make the first post of 2009 about what’s ahead this year for social media. Please add your input, as I’m really just providing a few jumping points. Maybe at the end of the year, we can look back and see how well we did. 1. Twitter will hit critical mass And no, I don’t think it has already because many of my friends still gave me odd looks when I mention my “tweeple” or that I’m heading to a “tweetup.” However, in 2008 Twitter…read more

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